The first event in our new headquarters, located in the Central Ninth district, was a rousing success! Thank you to our skilled presenters, as well as food and drink artisans Laziz Middle Eastern Spreads and the Crazy Tea Lady for their contributions. Special thanks to all who came to learn about “Social Media, Marketing & Public Relations for the Local Business.”
In case you missed last night’s event, here are a few take home points from each from our experts:
*Rhonda Greenwood, of Crowell Advertising, encouraged local business owners to stay focused on the basics of public relations. She emphasized that everyone has a story to tell, and that it’s important to tell your story creatively while being mindful of your target audience.
*Josh Marans, of Frida Bistro, urged business owners to develop a marketing plan – even if it’s as basic as developing an active Facebook page – and then stick to it. He also advised strict control of a marketing plan, in order to ensure appropriate follow through and protect the reputation of the business.
*Clayton Scrivner, of the Salt Lake City Redevelopment Agency, emphasized the importance of authentic relationships, reminding us that one personal phone call could be worth a thousand e-mails.
The Manufacturers & Mentors Series is an ongoing collaboration between Utah’s Own, Utah Specialty and Local First Utah. Stay tuned to our e-newsletter and Facebook page for information regarding April’s event.
Feeling muddled over marketing? Puzzled by public relations? Stumped by social media strategy? Here's your chance to ask the experts. Learn what you need to remember, and more importantly what you can afford to forget!
Join us on Thursday, March 28th from 7 to 8:30 pm at Local First Utah Headquarters (865 South 200 West) for this month's installment of our Manufacturers & Mentors Series.
Sponsored by Utah's Own, Utah Specialty and Local First Utah, this panel discussion features Rhonda Greenwood of Crowell Advertising, Josh Marans of Frida Bistro, and Clayton Scrivner of the Salt Lake City Redevelopment Agency.
Rhonda Greenwood is Public Relations Director for Crowell Advertising and PR. For more than 13 years in this position she has developed PR campaigns that have reaped awards and netted results. Rhonda is a 20-plus year veteran in the field whose experience ranges from retail promotions that drive sales, to health marketing campaigns that change lives, such as the statewide TRUTH Anti-tobacco Campaign. Rhonda has generated national and local PR coverage for a myriad of retail businesses, tourist destinations, financial institutions, restaurants and Harmons Grocery Stores. Rhonda bleeds red with a journalism degree from the University of Utah.
Josh Marans, a self-proclaimed communications junkie and customer service fanatic, earned a BA in Creative Writing and an MS in Mental Health Counseling before landing in Salt Lake City in 2011. He uses his background in psychology to delve deep into the minds of consumers and create captivating and engaging campaigns. As the Marketing Director for the Fierro Group and the General Manager at Frida Bistro he manages their social media outlets, creates e-mail marketing campaigns, crafts press releases, develops content for print and web, produces product, promotional, and event photography, and engages in outreach focused on creating buzz for the company, all while supporting the Salt Lake community. He loves the mountains, his dogs and cats, and riding his motorcycle around the city.
Clayton Scrivner has lived in Salt Lake City for 20 years, after spending his formative years in Las Vegas. He recently joined the Redevelopment Agency of Salt Lake City after serving as the public relations manager at the Utah Office of Tourism since 2003. For his research in graduate school, he studied social media policy for public organizations (though he should stop telling people that because it sounds like he might have answers). Other specialties include: amateur parenting, lumberjacking, and walking his two Labrador retrievers around the neighborhood.