The Casino Star Theatre is one of Gunnison City’s most iconic places. Celebrating it’s 100th birthday this year, the theater is the nation’s longest continuously operating cinema theater. It serves as a community gathering place for this small town, even while undergoing renovations to be restored to its original, turn-of-the-century appearance.
Local First Utah has joined with Gunnison City to help brand their businesses as locally owned, and create an engaging educational campaign encouraging residents to shop locally.
Current collaborative efforts with leading business owners in the community, are the creation of an ad campaign in the Gunnison Valley Gazette, the development of a branding campaign for local businesses, and marketing materials tailor-made for Gunnison City.