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Board of Directors

Meet the Local First Utah Board of Directors

Betsy Burton, Board Co-Chair

The King's English

Betsy Burton is co-owner of The King’s English Bookstore, founded in 1977 in Salt Lake City. Burton co-founded Local First Utah, and has served as its Board Chair since its inception. She was a co-founder of Vest Pocket Business Alliance of Salt Lake City and has worked on behalf of local business and community in Utah for decades. She serves on several boards and foundations, including the American Independent Booksellers Association (ABA), and the American Independent Business Alliance (AMIBA).

Marci Milligan, Board Co-Chair

Lotus Community Development

Marci Milligan has more than 25 years experience in community planning, banking, secondary market financial services, small business and affordable housing development arenas on both local and national levels.  She continues to work in the non- and for-profit arenas “cultivating” sustainable neighborhood driven projects in both urban and rural Utah.  Marci’s knowledge of private and governmental resources has assisted numerous projects in coming to fruition and has resulted in expansion of local financial tools and resources essential in strengthening small businesses. She has served as a municipal planning commissioner and continues to volunteer her time on various non-profit boards which strive to improve the lives of all Utahns.

Jocelyn Kearl, Secretary

Third Sun Productions

Jocelyn Kearl is co-owner of Third Sun Productions, a web development company that has been serving nonprofits and small businesses in Utah since 2005. From her past work as development director for KRCL and a grantwriter, Jocelyn has experience in fundraising, message positioning, and marketing, and advises Local First as needed in these areas. She holds a master's degree in English from BYU. Although mostly raised in Utah, she spent several years after college in Los Angeles, Austin, and Boston prior to moving back to take advantage of the outdoors, better cost of living, and less traffic. She has been happy to find out that Salt Lake City increasingly offers great music, great local restaurants, and a progressive community.

Sheridan Mordue, Treasurer

Hip & Humble

Sheridan Mordue is co-owner of Hip & Humble headquartered at 9th & 9th in Salt Lake City. Founded in 1999 in Sugarhouse as a high-end furniture store, she has since evolved her company into a women’s lifestyle boutique focusing on gift, home accessories and fashion.  In 2007,  Sheridan expanded her business to Bountiful and then Sandy neighborhood business districts.  Her unique color driven and fun fashion business has been editorialized in many national, regional and local publications including a feature spread in Country Living Magazine (2006) and cover of Wasatch Woman (2009).  Sheridan is currently serving as board secretary of the 9th & 9th Business District.  You can find her at one of her shops, walking the streets of 9th & 9th, road biking, exploring canyons of Southern Utah or playing pickle ball with her family.

Keith Anderson

Iron Rose Collection

Keith joined the board in 2012. Being so inspired by all the entrepreneurs he met through the organization, in early 2014 he started his own business a design & build studio focused on using upcycled components to create unique living accessories.  Most recently he was the Marketing Director for Harmons.  Prior to Harmons, he was the Vice-President of Classified Business Development at MediaOne.  Having grown up in Michigan, he originally came to Utah in 1983 with the United States Air Force, and he now calls downtown Salt Lake City home.  He has held management positions with Detroit Newspaper Agency, First Security Bank and First Interstate Bank.

Amy Broekemeier

Pinnacle Performance 

Amy Broekemeier is the owner and clinical director at Pinnacle Performance. She received a Doctor of Physical Therapy degree in 1996 from Creighton University after completing a Bachelor's degree in Psychology. She is currently a Certified Manual Physical Therapist (CMPT) through the NAIOMT, and will complete her examination for Certified Orthopedic Manual Therapist (COMT) in addition to pursuing a fellowship with the AAOMPT. She is a Senior Educator and Examiner for Polestar Education with an emphasis on instructing advanced coursework for the program. Amy holds an adjunct faculty position at the University of Utah Physical Therapy Department where she instructs a segment on Pilates for Rehabilitation and utilizes her position through the University to pursue research endeavors. She has been an invited lecturer and instructor for numerous events, and received the Utah APTA Physical Therapist of the year award in 2005. Amy started Pinnacle Performance because she saw a desperate need to evaluate and treat clients through a holistic model of practice.  She is grateful that Pinnacle gives her the opportunity to utilize her skills as a full time clinician, mentor, educator, and director to facilitate health and well being for her clients and the community.

Leigh von der Esch

Leigh von der Esch recently retired from being the Director of the Utah Office of Tourism. She has worked as State Film Commissioner, Chief Administrative Officer for the Utah Department of Community and Economic Development, and was Chairman of the Sundance Film Festival Committee for 9 years. She was named one of Utah’s 100 Most Influential People in Business by Utah Business Magazine. She is currently a member of the College of Social and Behavioral Science Board for the University of Utah, and serves on the Advisory Board for the Utah Arts Festival.

Jorge Fierro

Rico Foods Brand & Frida Bistro 

Jorge Fierro came to the U.S. from Mexico over 20 years ago, and in 1997 started Rico Mexican Market by selling pinto beans at the Downtown Farmer’s Market. Rico Foods now produces more than 125 different food products and distributes products across the state. Fierro was named Minority Business Man of the Year by the Small Business Administration and the Salt Lake Area Chamber of Commerce. Fierro has served on the boards of the Hispanic Chamber of Commerce and the Salt Lake Business Advisory Council, among others.

Moudi Sbeity

Laziz Middle Eastern Spreads

Moudi Sbeity moved to Utah from Lebanon in 2006. He earned his bachelors at Utah State University, and worked on a Masters in Economics at the University of Utah, where he met his partner, and soon to be husband, Derek Kitchen. Moudi and Derek co-founded Laziz in 2012, a Middle Eastern Spreads company serving grocery stores and farmer's markets throughout Utah with traditional dips and spreads. Laziz has seen good growth in the grocery business in Utah, and will be opening up a deli in Downtown SLC this coming Fall in 2015. Moudi has always had a passion for community development and involvement, and while Laziz has been a great opportunity to root community in good food, he also found himself on the forefront on civil rights in Utah. Moudi, alongside Derek, and two other Utah couples, are the plaintiffs in Kitchen vs. Herbert, the landmark case that brought about equal marriage rights for LGBT families throughout the state. He is passionate about good food, community relations, and local development, and is happy to be a part of Utah's cultural and economic growth.

Lisa Wise, Wise Cabinetry


Lisa Wise, along with her husband, Cliff, are owners of Wise Cabinetry - a high-end custom cabinet and furniture business in Davis County. They opened their business three years ago with the help of a start-up loan through the Utah Microenterprise Loan Fund and currently employ 10 full-time craftsmen. They source 90% of their supplies and materials from local businesses.

Lisa also works in her other business assisting local merchants with setting up their credit card processing and merchant services. Lisa is a graduate of the Banking on Women Program and the Goldman Sachs 10,000 Small Businesses Program. She has always had a passion for community and supporting "local" businesses. Lisa served her community in the past as both chamber president and executive director and is honored to be part of the Local First Utah Movement.

Lavell Edwards, Honorary Board Member